Purchasing High Quality Stock Photos

January 18th, 2010

Posted by supervisor in Technology | No Comments »

Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message. Ever wonder where those images come from? The general term for these images is stock photos and the evolution of digital photography has caused a revolution within the stock photo industry. In our business of selling trade show displays and designing graphics for these displays we are constantly challenged with how to develop a graphical message that is suitable for trade show graphics. Trade show graphics are considered large format printing and it has its own set of challenges, especially when it comes to finding high resolution photos that when printed look presentable. Many of you have probably taken an old 35 mm picture and blown it up to a poster size graphic only to see the quality deteriorate that it only looks good when your fifteen feet away. Imagine taking that same picture and making it 7 feet tall by 10 feet wide. Yikes!

If you’re the likes of Nike or McDonalds it’s no big deal to arrange professional photographers to take high resolution digital photos for any type of ad campaign, brochure or billboard. If you’re the average small business in America then you have a bit of a challenge finding images that won’t break the bank account.

So how does one get high resolution images for displays? Before the turn of the century, that is the year 2000, the world of stock photography was dominated by a few industry giants like Getty Images and Corbis and still today these two companies can supply you with just about anything. There are two types of images in the stock photography world. Custom images for trade show displays would cost you anywhere from $975.00 – $1350.00 per year for one display. The other type of image is called Royalty Free which means you can use it for most things and only have to pay a flat fee. There are lots of variations in Royalty Free so make sure you understand the conditions of using the photograph. Royalty Free images are usually priced in the range of $180.00 – $350.00. Sounds pretty good until you realize that you may need 10 photos to achieve the design you want.

What if there was a way to reduce that pricing to $10.00 per image? Almost sounds too good to be true, but it isn’t. Digital cameras and the Internet have completely revolutionized the way high resolution images are being bought and sold and this new segment is called Microstock. Microstock photo websites are where individuals can buy and sell their high quality images. The average consumer can easily purchase a professional level digital camera and with a little training can create all kinds of unique images to sell, especially when you use your photography skills along with the power of some photo editing software like PhotoShop. The two best known Microstock photo websites are iStockPhoto and ShutterStock. Both of these sites offer hundreds of thousands of high quality photos for large format printing purposes. These images are still Royalty Free, but Extended licenses are available when you print large quantities of brochures or other marketing materials.

If you purchased Royalty Free photos from one of the major industry websites then the photos in the design could easily range from $1980.00 – $3850.00. If you purchased Rights Managed photos you would spend $10,750.00 – $14,850.00.

This cost savings has gotten the attention of the big guys to the extent that iStockPhoto was recently purchased by Getty Images for $50 million dollars.

So if you need high quality high resolution photos for Trade Show Banners, Exhibits or Booths or any other large format printing job make sure to check out all your options including the Microstock world.

Cell rules

July 24th, 2009

Posted by supervisor in Technology | No Comments »

Cell phone has become a new trend setting matter all over the world. People are ready to accept any kind of new upcoming mobiles no matter how much it costs. To get cell phone number people wander from city to city. They expect quality and more good products as they expect with many special features. The cell phone finder is the place where people generally opt for surfing mobile and sim cards. As the people are emphasized with many and many hectic work at their jobs, they are not finding time to go to a cell phone finder situated in deep city.

This made the business of these agent a little bit down and they made a plan to set up the cell phone finder where ever possible. Now days there are many cell phone finders shop which can be often noted at each end of a street. These shops help to get cell phone number, fill the reverse lookup with the require contacts and working with the memory cards and lot. Mostly these shops are many often used for cell phone recharging and repairing. These are some of the things that may be of real use to the people.

Adventures in space

May 13th, 2009

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With times changing, there are people who are getting more and more interested to go in for more space adventures. No matter what you attribute it to – the increase in world knowledge or the improvement in infrastructure – you should be thrilled to fly on a top gun aircraft that is sure to take you on a pleasure drive to heaven! Supersonic acrobatics are also a definite yes when you think about these space adventures. When you say supersonic it just means that these aircrafts travel faster than the speed of sound – now isn’t that a lot of speed actually? These are authorized Russian government top gun flights straight out of the Aviation council. While some of them are used for pleasure drives with pilots and taking the visitors on planned drives, there is also a scheme of spacecraft training. So, if you are going to enroll for this, then it only means that you don’t have the need to depend on anybody for help to take you around the skies. You will be able to fly your MiG planes all on your own with a lot of style and class – and what’s more you can even try some sophisticated supersonic acrobatics – provided you’ve mastered the art.

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