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Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message. Ever wonder where those images come from? The general term for these images is stock photos and the evolution of digital photography has caused a revolution within the stock photo industry. In our business of selling trade show displays and designing graphics for these displays we are constantly challenged with how to develop a graphical message that is suitable for trade show graphics. Trade show graphics are considered large format printing and it has its own set of challenges, especially when it comes to finding high resolution photos that when printed look presentable. Many of you have probably taken an old 35 mm picture and blown it up to a poster size graphic only to see the quality deteriorate that it only looks good when your fifteen feet away. Imagine taking that same picture and making it 7 feet tall by 10 feet wide. Yikes!

If you’re the likes of Nike or McDonalds it’s no big deal to arrange professional photographers to take high resolution digital photos for any type of ad campaign, brochure or billboard. If you’re the average small business in America then you have a bit of a challenge finding images that won’t break the bank account.

So how does one get high resolution images for displays? Before the turn of the century, that is the year 2000, the world of stock photography was dominated by a few industry giants like Getty Images and Corbis and still today these two companies can supply you with just about anything. There are two types of images in the stock photography world. Custom images for trade show displays would cost you anywhere from $975.00 – $1350.00 per year for one display. The other type of image is called Royalty Free which means you can use it for most things and only have to pay a flat fee. There are lots of variations in Royalty Free so make sure you understand the conditions of using the photograph. Royalty Free images are usually priced in the range of $180.00 – $350.00. Sounds pretty good until you realize that you may need 10 photos to achieve the design you want.

What if there was a way to reduce that pricing to $10.00 per image? Almost sounds too good to be true, but it isn’t. Digital cameras and the Internet have completely revolutionized the way high resolution images are being bought and sold and this new segment is called Microstock. Microstock photo websites are where individuals can buy and sell their high quality images. The average consumer can easily purchase a professional level digital camera and with a little training can create all kinds of unique images to sell, especially when you use your photography skills along with the power of some photo editing software like PhotoShop. The two best known Microstock photo websites are iStockPhoto and ShutterStock. Both of these sites offer hundreds of thousands of high quality photos for large format printing purposes. These images are still Royalty Free, but Extended licenses are available when you print large quantities of brochures or other marketing materials.

If you purchased Royalty Free photos from one of the major industry websites then the photos in the design could easily range from $1980.00 – $3850.00. If you purchased Rights Managed photos you would spend $10,750.00 – $14,850.00.

This cost savings has gotten the attention of the big guys to the extent that iStockPhoto was recently purchased by Getty Images for $50 million dollars.

So if you need high quality high resolution photos for Trade Show Banners, Exhibits or Booths or any other large format printing job make sure to check out all your options including the Microstock world.

Pop up displays are the most popular type of portable trade show displays for smaller booths at exhibits. Here are a few features to look for in a pop up display.

Hubs and Struts:

These form the structure of your pop up display. Strength here dictates the amount of force needed to cause a bend or break. Pay particular attention to where the hubs and struts meet. You can tell most of what you want to know just by looking at the construction and knowing a little about the composition.

Channel Bars:

As simple as these may seem, the channel bars are an important part of pop-up displays. They represent the most pieces so they can be the biggest part of the setup process. They also create some of the structural integrity of the unit.

Hanger Bars:

These are the stiffeners that make up the top of each panel and are responsible for vertically positioning the panel on the display. Done right they create a specific position for each panel so matching panels line up correctly. There are a lot of different hanging strategies and these are a favorite method of manufacturers differentiating their products from one another: Pins, Magnets, Molded Locators. Truthfully, they all work well. Pin based hangers are visible to the viewer but it is negligible.

Cases:

Amongst the portable trade show displays, Rotomolded pop up display cases are best. Blow molded use a different plastic that isn’t quite as durable. Having one case instead of two means you only have one thing to manage. Having two cases instead of one means each of the filled cases weigh a lot less, but you probably can’t wrap a removable graphic on them. Don’t overlook the added value of wrapping your booth case in a graphic and using it as a podium. That is one more efficiency that makes “pop ups” so pop-ular!

Lights:

Lighting will enhance the visibility of your message. This is a frequently overlooked accessory. Research has proven that people’s attention is drawn to the brightest object in their field of view. The marketing translation for this is that your prospects will see your competition before they see you if they have lights and you don’t. Attachments for lights is an issue for ease of installation.

A great Pop Up Graphic Design is last but not the least in the checklist towards an awesome Pop-Up Display.

If you are a stylish person, you would not cherish the idea of carrying your laptop in a conventional black bag that looks exactly like everyone else’s. Designer Laptop Bags can be the perfect solution for this problem. A lot of designers are offering great looking Laptop Bags & Cases now. The main reason why most of the people are reluctant to search for the designer laptop bags is the fear that they may be costly.

If you are searching for designer laptop bags on internet, you will be able to find many stores and dealers offering designer laptop bags in discounted rates. Searching for a good reputed store or dealer is the first thing you have to do if you are planning to get a designer laptop bag or case.

Being different is the aim of almost all people. Purchasing a designer laptop bag will help you in standing out from the crowd. However, you should keep in mind that the primary aim of laptop bags is to protect your laptop. You must also take into consideration other factors like space and materiel used before making the purchase. Make a good selection and you will soon realize that you are getting a lot of attention from the crowd.

Mukesh Ambani, the CMD of Reliance Industries Ltd., received the Penn Engineering Dean’s Medal here in Mumbai, India, on Friday, 8th January 2010. In a ceremony at the Trident Hotel he was honoured with the Dean’s Medal by Eduardo Glandt, Dean of Penn Engineering. The University of Pennsylvania has conferred this award on Mukesh Ambani for his visionary leadership in the application of engineering and technology for the betterment of society and mankind. The award is a testimony to this global visionary; who runs India’s biggest corporate house, Reliance Industries Ltd.

The keynote address for the event was made by Dean Glandt who introduced Mukesh Ambani warmly, in a well attended gathering in the Regal Room of the Trident Hotel. Amidst the attendees were industrialists, celebrities and the Indian media including Kumaramangalam Birla, Anand Mahindra and Sachin Tendulkar. In his speech Mr. Ambani announced the newest project of the Reliance Foundation – a university in India, to be headed by Mrs. Nita Ambani. He also expressed with much passion the requirement for a global paradigm shift to include a focus on real engineering instead of financial engineering in light of the recent economic crisis.

Mr. Mukesh Ambani has come a long way having started his corporate journey in 1981 when he joined his father, late Mr. Dhirubhai Ambani, the founding chairman of Reliance. He initiated Reliance’s vertical integration journey from textiles into polyester fibres and further into petrochemicals, petroleum refining and eventually oil and gas exploration and production. He then led the creation of 51 new, world-class manufacturing facilities encompassing diverse technologies that increased Reliance’s manufacturing capacities manifold.

The Jamnagar Refinery in Gujarat which is now the world’s largest grassroots petroleum refinery was the brainchild of Mukesh Ambani. Dhirubhai’s dream project Reliance Infocomm, which is now one of the largest telecommunications companies in India and has emerged as Reliance Communications Limited was also set up by Mukesh Ambani. He is currently steering Reliance’s development of a pan-India retail network, a transformational initiative connecting, rural and urban India.

In a recent study by the Harvard Business Review, Mukesh Ambani has been recognized as the fifth best CEO of the world in a review, which surveyed a total of 1,999 CEOs of large public traded companies across the globe. In the course of his career he has been conferred as many as 5 awards by NDTV, a leading news channel in India. He has also featured in the survey of ‘Top 50 Most Respected Business Leaders of the World’ conducted by PricewaterhouseCoopers in 2002 as well as 2004. At the global level Mukesh Ambani has been felicitated twice by the United States India Business Council. He is also the only Indian CEO to be invited thus far to become a Council Member of World Business Council for Sustainable Development (WBCSD) in July 2007.

Mukesh Ambani, who heads India’s most valuable company Reliance, has been ranked among top five best performing CEOs in the world by the prestigious Harvard Business Review.

Mukesh Ambani, the only Indian to feature among top 50 CEOs, is in the same league as Steve Jobs of Apple, Yun Jong-Yong of Samsung Electronics, Russian energy firm Gazprom’s Alexey Miller and John Chambers of Cisco Systems.

He is also ranked number two among the top 10 emerging market CEOs with Miller at the top.

K V Kamath of ICICI Bank is the other Indian in the list of Top 10 Emerging Market CEOs. He is ranked at number 9. The Harvard Business Review said it ranked CEOs of large public traded companies in a study conducted over 2000 CEOs worldwide. The entire group represented 48 nationalities and companies based in 33 countries.

It put Ambani in the list of “up-through-the-ranks leaders” along with the Samsung boss.

“Among the up-through-the-ranks leaders on our list are Yun Jong-Yong, who joined Samsung straight out of college and worked there 30 years before becoming CEO, and Mukesh Ambani, who joined Reliance Group in 1981, when it was still a textile company run by his father.

HBR said none of the top three CEOs had a MBA. Ambani and Chambers were the only two on the top five to hold degrees in business administration.